Airbnb is a brand created in 2008 offering a platform to bring together tenants and owners and also offering activities to do while travelling. The challenge of the new application was to combine these 2 offers to make only one: the quick booking of weekends already pre-organized including: the return trip, accommodation and an activity to do during the weekend.
The Airbnb codes had to be adapted to the new offer so that the user would not feel lost. It was necessary to research their way of communicating in terms of graphic charter, images used, tone used, editorial, etc.
Airbnb wants to offer all its customers an exceptional experience. This translates into beautiful, saturated images and people always smiling, but also phrases with words in the lexical field of dreams.
Airbnb Weekends takes its codes there, emphasizing the fact that it is a totally personalized experience.
The application is divided into 3 tabs:
1. Explore weekends already prepared. You just need to indicate the trip dates and the number of travelers.
2. Create your own weekend by choosing your destination, your accommodation and the experience you want to do.
3. Browse the weekends that you have already booked to organize yourself and contact the different hosts.